The Delphi Process: a strategic branding methodology

ISSN： 0736-3761

Source： Journal of Consumer Marketing, Vol.15, Iss.3, 1998-03, pp. : 254-264

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Strategic branding of destinations: a framework

By Balakrishnan Melodena Stephens

European Journal of Marketing, Vol. 43, Iss. 5-6, 2009-05 ,pp. : 611-629

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

A critical account of the process of branding: towards a synthesis

By El-Amir Ayman Burt Steve

The Marketing Review, Vol. 10, Iss. 1, 2010-03 ,pp. : 69-86

Westburn Publishers Ltd

Access to resources Recommend Favorite

Methodology for sustainability strategic planning and management

By León-Soriano Raúl Muñoz-Torres María Jesús Chalmeta-Rosaleñ Ricardo

Industrial Management & Data Systems, Vol. 110, Iss. 2, 2010-01 ,pp. : 249-268

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Strategic brand alliances: implications of ingredient branding for national and private label brands

By Vaidyanathan Rajiv Aggarwal Praveen

Journal of Product and Brand Management, Vol. 9, Iss. 4, 2000-04 ,pp. : 214-228

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Global branding and strategic CSR: an overview of three types of complexity

By Polonsky Michael Jevons Colin

International Marketing Review, Vol. 26, Iss. 3, 2009-05 ,pp. : 327-347

Emerald Group Publishing Ltd

Access to resources Recommend Favorite