Antecedents and consequences of self-congruity

Author: Roy Rajat   Rabbanee Fazlul K.  

Publisher: Emerald Group Publishing Ltd

E-ISSN: 1758-7123|49|3-4|444-466

ISSN: 0309-0566

Source: European Journal of Marketing, Vol.49, Iss.3-4, 2015-04, pp. : 444-466

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Abstract