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Author: Mascarenhas Oswald A Kesavan Ram Bernacchi Michael
Publisher: Emerald Group Publishing Ltd
ISSN: 0736-3761
Source: Journal of Consumer Marketing, Vol.21, Iss.7, 2004-07, pp. : 486-496
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
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