How do involvement and product knowledge affect the relationship between intangibility and perceived risk for brands and product categories?

Author： Laroche Michel Nepomuceno Marcelo Vinhal Richard Marie-Odile

Publisher： Emerald Group Publishing Ltd

ISSN： 0736-3761

Source： Journal of Consumer Marketing, Vol.27, Iss.3, 2010-01, pp. : 197-210

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