Relationship between intangibility and perceived risk: moderating effect of privacy, system security and general security concerns

Author: Nepomuceno Marcelo Vinhal   Laroche Michel   Richard Marie-Odile   Eggert Axel  

Publisher: Emerald Group Publishing Ltd

ISSN: 0736-3761

Source: Journal of Consumer Marketing, Vol.29, Iss.3, 2012-04, pp. : 176-189

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Abstract