How intangibility affects perceived risk: the moderating role of knowledge and involvement

By Laroche Michel   Bergeron Jasmin   Goutaland Christine  

Journal of Services Marketing, Vol. 17, Iss. 2, 2003-02 ,pp. : 122-140

Emerald Group Publishing Ltd

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Relationship between intangibility and perceived risk: moderating effect of privacy, system security and general security concerns

By Nepomuceno Marcelo Vinhal   Laroche Michel   Richard Marie-Odile   Eggert Axel  

Journal of Consumer Marketing, Vol. 29, Iss. 3, 2012-04 ,pp. : 176-189

Emerald Group Publishing Ltd

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How do involvement and product knowledge affect the relationship between intangibility and perceived risk for brands and product categories?

By Laroche Michel   Nepomuceno Marcelo Vinhal   Richard Marie-Odile  

Journal of Consumer Marketing, Vol. 27, Iss. 3, 2010-01 ,pp. : 197-210

Emerald Group Publishing Ltd

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The role of consumer innovativeness and perceived risk in online banking usage

By Aldás-Manzano Joaquín   Lassala-Navarré Carlos   Ruiz-Mafé Carla   Sanz-Blas Silvia  

The International Journal of Bank Marketing, Vol. 27, Iss. 1, 2009-01 ,pp. : 53-75

Emerald Group Publishing Ltd

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Can the building of trust overcome consumer perceived risk online?

By Harridge-March Sally  

Marketing Intelligence & Planning, Vol. 24, Iss. 7, 2006-12 ,pp. : 746-761

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