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Emerald Group Publishing Ltd

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An assessment of customer service in business-to-business relationships

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The effect of customer relationship management adoption in business-to-business markets

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The Journal of Business and Industrial Marketing, Vol. 27, Iss. 6, 2012-07 ,pp. : 497-507

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Information antecedents of personalisation and customisation in business-to-business service markets

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The Journal of Database Marketing, Vol. 10, Iss. 3, 2003-04 ,pp. : 255-271

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Dyadic adaptation in business-to-business markets

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European Journal of Marketing, Vol. 37, Iss. 11-12, 2003-11 ,pp. : 1636-1665

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