Why doesn't marketing use the corporate data warehouse? The role of trust and quality in adoption of data-warehousing technology for CRM applications

Author： Payton Fay Cobb Zahay Debra

Publisher： Emerald Group Publishing Ltd

ISSN： 0885-8624

Source： The Journal of Business and Industrial Marketing, Vol.20, Iss.4-5, 2005-04, pp. : 237-244

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Understanding why marketing does not use the corporate data warehouse for CRM applications

By Payton Fay Cobb

The Journal of Database Marketing, Vol. 10, Iss. 4, 2003-07 ,pp. : 315-326

Palgrave Macmillan Ltd

Access to resources Recommend Favorite

Data warehousing, technology assessment and management

By Ma Catherine Chou David C Yen David C

Industrial Management & Data Systems, Vol. 100, Iss. 3, 2000-03 ,pp. : 125-135

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Strategy in India: why doesn't it deliver?

By Pillania Rajesh K.

Strategic Direction, Vol. 25, Iss. 5, 2009-04 ,pp. : 3-4

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Building the foundation for customer data quality in CRM systems for financial services firms

By Zahay Debra Peltier James Krishen Anjala S

The Journal of Database Marketing & Customer Strategy Management, Vol. 19, Iss. 1, 2012-03 ,pp. : 5-16

Palgrave Macmillan Ltd

Access to resources Recommend Favorite

Using data mining and datawarehousing techniques

By Forcht Karen A Cochran Kevin

Industrial Management & Data Systems, Vol. 99, Iss. 5, 1999-05 ,pp. : 189-196

Emerald Group Publishing Ltd

Access to resources Recommend Favorite