Building the foundation for customer data quality in CRM systems for financial services firms

Author： Zahay Debra   Peltier James   Krishen Anjala S  

Publisher： Palgrave Macmillan Ltd

ISSN： 1741-2447

Source： The Journal of Database Marketing & Customer Strategy Management, Vol.19, Iss.1, 2012-03, pp. : 5-16

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