Managing Customer Relationships for Profit: The Dynamics of Relationship Quality

Author: Storbacka Kaj   Strandvik Tore   Gr÷nroos Christian  

Publisher: Emerald Group Publishing Ltd

ISSN: 0956-4233

Source: International Journal of Service Industry Management, Vol.5, Iss.5, 1994-12, pp. : 21-38

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract