Key drivers of automobile brand choice in sub-Saharan Africa: the case of Ghana

Author： Narteh Bedman   Odoom Raphael   Braimah Mahama   Buame Samuel  

Publisher： Emerald Group Publishing Ltd

ISSN： 1061-0421

Source： Journal of Product and Brand Management, Vol.21, Iss.7, 2012-10, pp. : 516-528

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