A new relationship marketing model and its application in the affinity credit card market

By Worthington Steve   Horne Suzanne  

The International Journal of Bank Marketing, Vol. 16, Iss. 1, 1998-01 ,pp. : 39-44

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

A stakeholder approach to relationship marketing strategy: The development and use of the "six markets" model

By Payne Adrian   Ballantyne David   Christopher Martin  

European Journal of Marketing, Vol. 39, Iss. 7-8, 2005-07 ,pp. : 855-871

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The Moderating Effect of Environmental Munificence and Dynamism on the Relationship Between Discretionary Social Responsibility and Firm Performance

By Goll Irene  

Journal of Business Ethics, Vol. 49, Iss. 1, 2004-01 ,pp. : 41-54

Springer Publishing Company

Access to resources Recommend Favorite

Host market characteristics, FDI, and the FDI - trade relationship

By Tadesse Bedassa   Ryan Michael  

Journal of International Trade & Economic Development, Vol. 13, Iss. 2, 2004-06 ,pp. : 199-229

Routledge Ltd

Access to resources Recommend Favorite

The Industry-specific Basis of the Market Share-Profitability Relationship

By Fraering J Martin   Minor Michael S  

Journal of Consumer Marketing, Vol. 11, Iss. 1, 1994-01 ,pp. : 27-37

Emerald Group Publishing Ltd

Access to resources Recommend Favorite