Design-intensive born globals: a multiple case study of marketing management

Author： Falay Zeynep   Salimäki Markku   Ainamo Antti   Gabrielsson Mika  

Publisher： Routledge Ltd

ISSN： 0267-257X

Source： Journal of Marketing Management, Vol.23, Iss.9-10, 2007-11, pp. : 877-899

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