Author： Hanna Sonya Rowley Jennifer
Publisher： Routledge Ltd
ISSN： 0267-257X
Source： Journal of Marketing Management, Vol.27, Iss.5-6, 2011-05, pp. : 458-476
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
A practitioner-led strategic place brand-management model
Journal of Marketing Management, Vol. 29, Iss. 15-16, 2013-11 ,pp. :
Access to resources
Recommend
Place brand architecture: Strategic management of the brand portfolio
Place Branding, Vol. 1, Iss. 4, 2005-11 ,pp. :
Make or buy the brand: strategic direction of brand management
By Uggla Henrik
Strategic Direction, Vol. 30, Iss. 3, 2014-02 ,pp. :
Strategic relationship management and service brand marketing
By Tsai Shu-pei
European Journal of Marketing, Vol. 45, Iss. 7-8, 2011-07 ,pp. :
Branding and design management: a brand design management model
By Montaña Jordi Guzmán Francisco Moll Isa
Journal of Marketing Management, Vol. 23, Iss. 9-10, 2007-11 ,pp. :