Exploring and modelling digital natives' intention to use permission-based location-aware mobile advertising

ISSN： 0267-257X

Source： Journal of Marketing Management, Vol.29, Iss.5-6, 2013-04, pp. : 698-719

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Antecedents to permission based mobile marketing: an initial examination

By Jayawardhena Chanaka Kuckertz Andreas Karjaluoto Heikki Kautonen Teemu

European Journal of Marketing, Vol. 43, Iss. 3-4, 2009-04 ,pp. : 473-499

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Intention to use mobile customer relationship management systems

By Karjaluoto Heikki Töllinen Aarne Pirttiniemi Janne Jayawardhena Chanaka

Industrial Management & Data Systems, Vol. 114, Iss. 6, 2014-07 ,pp. : 966-978

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Ethical customer relationships: A comparative analysis of US and French organisations using permission-based e-mail marketing

By Waring T

The Journal of Database Marketing, Vol. 10, Iss. 1, 2002-09 ,pp. : 53-69

Palgrave Macmillan Ltd

Access to resources Recommend Favorite

The effects of location-based-services on consumer purchase intention at point of purchase

By Gazley Aaron Hunt Adam McLaren Lachlan

European Journal of Marketing, Vol. 49, Iss. 9-10, 2015-09 ,pp. : 1686-1708

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Explaining intention to use mobile chat services: moderating effects of gender

By Nysveen Herbjørn Pedersen Per E Thorbjørnsen Helge

Journal of Consumer Marketing, Vol. 22, Iss. 5, 2005-05 ,pp. : 247-256

Emerald Group Publishing Ltd

Access to resources Recommend Favorite