Antecedents to permission based mobile marketing: an initial examination

Author： Jayawardhena Chanaka   Kuckertz Andreas   Karjaluoto Heikki   Kautonen Teemu  

Publisher： Emerald Group Publishing Ltd

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.43, Iss.3-4, 2009-04, pp. : 473-499

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