The Impact of Market Orientation on the Internationalization of Retailing Firms: Tesco in Eastern Europe

Author： Rogers Helen   Ghauri Pervez   George Katharine  

Publisher： Routledge Ltd

ISSN： 1466-4402

Source： The International Review of Retail, Distribution and Consumer Research, Vol.15, Iss.1, 2005-01, pp. : 53-74

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Internationalization of emerging market firms: the case of Turkish retailers

By Eren-Erdogmus Irem   Cobanoglu Emine   Yalcin Muge   Ghauri Pervez N.  

International Marketing Review, Vol. 27, Iss. 3, 2010-06 ,pp. : 316-337

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Market orientation processes in retailing: a cross-national study

By Elg Ulf  

European Journal of Marketing, Vol. 41, Iss. 5-6, 2007-06 ,pp. : 568-589

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Management behavior and barriers to market orientation in retailing companies

By Harris Lloyd C   Piercy Nigel F  

Journal of Services Marketing, Vol. 13, Iss. 2, 1999-02 ,pp. : 113-131

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The State, Internationalization, and Capitalist Diversity in Eastern Europe

By Bohle Dorothee   Greskovits Béla  

Competition & Change, Vol. 11, Iss. 2, 2007-06 ,pp. : 89-115

Maney Publishing

Access to resources Recommend Favorite

Internationalization of small, computer software firms: Entry forms and market selection

By Moen Øystein   Gavlen Morten   Endresen Iver  

European Journal of Marketing, Vol. 38, Iss. 9-10, 2004-09 ,pp. : 1236-1251

Emerald Group Publishing Ltd

Access to resources Recommend Favorite