'Love is in the air': congruence between background music and goods in a florist

Author: Jacob Celine   Gueguen Nicolas   Boulbry Gaëlle   Sami Selmi  

Publisher: Routledge Ltd

ISSN: 1466-4402

Source: The International Review of Retail, Distribution and Consumer Research, Vol.19, Iss.1, 2009-02, pp. : 75-79

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Abstract