What drives Indian consumer credit card loyalty? The perspective of involvement in reward programmes

Author： Liu Matthew Tingchi   Brock James L.   Singh Ramendra   Chu Rongwei   Sy-Changco Joseph  

Publisher： Routledge Ltd

ISSN： 1466-4402

Source： The International Review of Retail, Distribution and Consumer Research, Vol.22, Iss.4, 2012-09, pp. : 365-383

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