An epistemological odyssey: towards social construction of the advertising process

Author: Hackley Christopher E.  

Publisher: Routledge Ltd

ISSN: 1466-4445

Source: Journal of Marketing Communications, Vol.5, Iss.3, 1999-09, pp. : 157-168

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract