The influence of acculturation on consumer relational bonding in banking relationships

Author： Chai Joe Choon Yean   Deans Kenneth R.   Biggemann Sergio  

Publisher： Routledge Ltd

ISSN： 1466-4488

Source： Journal of Strategic Marketing, Vol.20, Iss.5, 2012-08, pp. : 393-410

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Consumer trust in banking relationships in Europe

By Järvinen Raija Anneli  

The International Journal of Bank Marketing, Vol. 32, Iss. 6, 2014-08 ,pp. : 551-566

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Consumer acceptance of internet banking: the influence of internet trust

By Grabner-Kräuter Sonja   Faullant Rita  

The International Journal of Bank Marketing, Vol. 26, Iss. 7, 2008-10 ,pp. : 483-504

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

A cross-cultural comparison of individualism's moderating effect on bonding and commitment in banking relationships

By Dash Satyabhusan   Bruning Ed   Guin Kalyan Ku  

Marketing Intelligence & Planning, Vol. 27, Iss. 1, 2009-02 ,pp. : 146-169

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Acculturation, microculture and banking: an analysis of Hispanic consumers in the USA

By Perry Vanessa Gail  

Journal of Services Marketing, Vol. 22, Iss. 6, 2008-09 ,pp. : 423-433

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

A relational classification of online banking customers

By Rajaobelina Lova   Brun Isabelle   Toufaily Élissar  

The International Journal of Bank Marketing, Vol. 31, Iss. 3, 2013-04 ,pp. : 187-205

Emerald Group Publishing Ltd

Access to resources Recommend Favorite