Author: Olavarrieta Sergio Friedmann Roberto
Publisher: Routledge Ltd
ISSN: 1466-4488
Source: Journal of Strategic Marketing, Vol.7, Iss.4, 1999-12, pp. : 215-228
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Cultural domination: the key to market-oriented culture?
European Journal of Marketing, Vol. 32, Iss. 3-4, 1998-03 ,pp. :
Culture and leadership in market-oriented service organisations
By Kasper Hans
European Journal of Marketing, Vol. 36, Iss. 9-10, 2002-10 ,pp. :