Measuring the brand category through semantic differentiation

By Abbott Marcus   Shackleton John P.   Holland Ray  

Journal of Product and Brand Management, Vol. 17, Iss. 4, 2008-07 ,pp. : 223-234

Emerald Group Publishing Ltd

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Figures of speech as semantic operators in the innovation process

By Dell'Era Claudio   Buganza Tommaso   Verganti Roberto  

European Journal of Innovation Management, Vol. 14, Iss. 2, 2011-04 ,pp. : 155-171

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A rule-based semantic matching of base object models

By Moradi Farshad   Ayani Rassul   Mokarizadeh Shahab   Tan Gary  

International Journal of Simulation and Process Modelling, Vol. 5, Iss. 2, 2009-09 ,pp. : 132-145

Inderscience Publishers

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Context DataModel Framework: semantic facilities management

By Vanlande Renaud   Nicolle Christophe  

International Journal of Product Lifecycle Management, Vol. 3, Iss. 2-3, 2008-11 ,pp. : 165-177

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An exploration of the comparability of semantic adjectives in three languages: A magnitude estimation approach

By Voss Kevin E   Stem Donald E   Johnson Lester W   Arce Constantino  

International Marketing Review, Vol. 13, Iss. 5, 1996-05 ,pp. : 44-58

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