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Author: RichardJamesVictoria University of Wellington PlimmerGeoffSchool of Marketing and International Business Victoria University of Wellington Wellington New Zealand FamKim-ShyanSchool of Marketing and International Business Victoria University of Wellington Wellington New Zealand CampbellCharlesSchool of Marketing and International Business Victoria University of Wellington Wellington New Zealand
Publisher: Emerald Group Publishing Ltd
E-ISSN: 1758-7123|49|1-2|123-145
ISSN: 0309-0566
Source: European Journal of Marketing, Vol.49, Iss.1-2, 2015-02, pp. : 123-145
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