Author： RichardJamesVictoria University of Wellington PlimmerGeoffSchool of Marketing and International Business Victoria University of Wellington Wellington New Zealand FamKim-ShyanSchool of Marketing and International Business Victoria University of Wellington Wellington New Zealand CampbellCharlesSchool of Marketing and International Business Victoria University of Wellington Wellington New Zealand
Publisher： Emerald Group Publishing Ltd
E-ISSN： 1758-7123|49|1-2|123-145
ISSN： 0309-0566
Source： European Journal of Marketing, Vol.49, Iss.1-2, 2015-02, pp. : 123-145
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