Journal of Cultural Marketing Strategy

Publisher： Henry Stewart Publications

Founded in： 2015

Total resources： 3

E-ISSN： 2056-8010

ISSN： 2056-8002

Subject： F7 Trade Economy

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Journal of Cultural Marketing Strategy

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The effect of cultural dimensions on brand loyalty of consumers in the USA

By S. Leslie Neleen,Korzenny Felipe in (2015)

Journal of Cultural Marketing Strategy , Vol. 1, Iss. 1, 2015-08 , pp. 64-79

Henry Stewart Publications

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Moving beyond basic localisation: Culturally customising digital content

By Singh Nitish,Chun Wootae,Benmamoun Mamoun in (2015)

Journal of Cultural Marketing Strategy , Vol. 1, Iss. 1, 2015-08 , pp. 45-53

Henry Stewart Publications

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Paradigm shift: The effect of nativity and years-in-country on television programme viewing across three Hispanic generational levels

By Beniflah Jake,Hughes Brian,Garcia Carlos in (2015)

Journal of Cultural Marketing Strategy , Vol. 1, Iss. 1, 2015-08 , pp. 19-31

Henry Stewart Publications

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Editorial

Journal of Cultural Marketing Strategy , Vol. 1, Iss. 1, 2015-08 , pp. 5-5

Henry Stewart Publications

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How culture drives cross-cultural advertising effectiveness: An interview with Dr Marieke de Mooij

By de Mooij Marieke,Beniflah Jake in (2015)

Journal of Cultural Marketing Strategy , Vol. 1, Iss. 1, 2015-08 , pp. 6-10

Henry Stewart Publications

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Cultural marketing: Maximising business effectiveness in a multicultural world

By de Mooij Marieke in (2015)

Journal of Cultural Marketing Strategy , Vol. 1, Iss. 1, 2015-08 , pp. 11-18

Henry Stewart Publications

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Harnessing the power of Facebook to target the Hispanic consumer: An automobile and QSR analysis

By Staples Edward,H. D. Fowler Tiama in (2015)

Journal of Cultural Marketing Strategy , Vol. 1, Iss. 1, 2015-08 , pp. 54-63

Henry Stewart Publications

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An epistemological study of Hispanic marketing, 1979–2015: The need to bridge theory with practice

By Beniflah Jake,C. Chatterjee Sharmila in (2015)

Journal of Cultural Marketing Strategy , Vol. 1, Iss. 1, 2015-08 , pp. 90-112

Henry Stewart Publications

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Consumer neuroscience: A method for optimising marketing communication

By Trabulsi Julia,Garcia-Garcia Manuel,E. Smith Michael in (2015)

Journal of Cultural Marketing Strategy , Vol. 1, Iss. 1, 2015-08 , pp. 80-89

Henry Stewart Publications

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The importance of the analytic approach to the Multigroup Ethnic Identity Measure in the study of Hispanic media behaviour

By Villarreal Ricardo,A. Blozis Shelley in (2015)

Journal of Cultural Marketing Strategy , Vol. 1, Iss. 1, 2015-08 , pp. 32-44

Henry Stewart Publications

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Total 10 item(s)