Building a Better Applicant Pool- A Case Study of the Use of Predictive Modeling and Market Segmentation to Build and Enroll Better Pools of Students

Author: Herridge Bart   Heil Robert  

Publisher: Routledge Ltd

ISSN: 0884-1241

Source: Journal of Marketing for Higher Education, Vol.13, Iss.1-2, 2004-01, pp. : 33-55

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next