Congruence of Brand Image and Corporate Image: An International Business Perspective

Author： Ghosh B. C.   Ahmed Zafar U.   Annavarjula Madan   Lie Chan M.  

Publisher： Haworth Press

ISSN： 1068-6061

Source： Journal of Transnational Management Development, Vol.9, Iss.4, 2005-04, pp. : 49-72

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