The Role of Corporate Image in the NCSI Model Experience from the KCSI Study

Author： Lee Chun-Seon   Kim Soung-Hie   Lim Joon-Young  

Publisher： Haworth Press

ISSN： 0896-1530

Source： Journal of International Consumer Marketing, Vol.19, Iss.1, 2006-10, pp. : 7-34

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