Gene Cuisine or Frankenfood? The Theory of Reasoned Action as an Audience Segmentation Strategy for Messages About Genetically Modified Foods

Author： Silk Kami Weiner Judith Parrott Roxanne

Publisher： Taylor & Francis Ltd

ISSN： 1081-0730

Source： Journal of Health Communication, Vol.10, Iss.8, 2005-12, pp. : 751-767

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