Using Brand Characters to Promote Young Children's Liking of and Purchase Requests for Fruit

Author： de Droog Simone Valkenburg Patti Buijzen Moniek

ISSN： 1081-0730

Source： Journal of Health Communication, Vol.16, Iss.1, 2011-01, pp. : 79-89

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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