Effect of liking, information and consumer characteristics on purchase intention and willingness to pay more for a fat spread with a proven health benefit

Author： Bower J.A.   Saadat M.A.   Whitten C.  

Publisher： Elsevier

ISSN： 0950-3293

Source： Food Quality and Preference, Vol.14, Iss.1, 2003-01, pp. : 65-74

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