Exploring Factors Affecting Consumer Intention to Use Mobile Advertising in Taiwan

Author： Yang Kenneth C. C.  

Publisher： Haworth Press

ISSN： 0896-1530

Source： Journal of International Consumer Marketing, Vol.20, Iss.1, 2007-07, pp. : 33-49

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Exploring Gender Influence on Customer's Intention to Engage Permission-based Mobile Marketing

By Karjaluoto Heikki   Lehto Heikki   Leppaniemi Matti   Jayawardhena Chanaka  

Electronic Markets, Vol. 18, Iss. 3, 2008-08 ,pp. : 242-259

Routledge Ltd

Access to resources Recommend Favorite

Exploring the Consumer Behavior of Intention to Purchase Green Products in Belt and Road Countries: An Empirical Analysis

By Chen Chih-Cheng   Chen Chien-Wen   Tung Yi-Chun  

Sustainability, Vol. 10, Iss. 3, 2018-03 ,pp. : 854-854

MDPI

Access to resources Recommend Favorite

Factors affecting the use of hearing protectors in a population of printing workers

By Morata Thais C.   Fiorini Anna Claudia   Fischer Frida Marina   Krieg Edward F.   Gozzoli Luciane   Colacioppo Sergio  

Noise and Health, Vol. 4, Iss. 13, 2001-10 ,pp. : 25-32

nRn Publications

Access to resources Recommend Favorite

Factors Affecting the Use of Hearing Protectors among Classical Music Players

By Laitinen H.  

Noise and Health, Vol. 7, Iss. 26, 2005-01 ,pp. : 21-29

nRn Publications

Access to resources Recommend Favorite

Exploring Loyalty Intention in the Electronic Marketplace

By Doong Her-Sen   Wang Hui-Chih   Shih Hui-Chi  

Electronic Markets, Vol. 18, Iss. 2, 2008-05 ,pp. : 142-149

Routledge Ltd

Access to resources Recommend Favorite