Impact of Packaging Characteristics on Consumer Purchase Intention: Instant Coffee in Refill Packs and Glass Jars

Publisher: John Wiley & Sons Inc

E-ISSN: 1745-459x|30|3|169-180

ISSN: 0887-8250

Source: JOURNAL OF SENSORY STUDIES (ELECTRONIC), Vol.30, Iss.3, 2015-06, pp. : 169-180

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Abstract