Industrial buyers' use of references, word-of-mouth and reputation in complex buying situation

Author: Aarikka-Stenroos Leena   Makkonen Hannu Sakari  

Publisher: Emerald Group Publishing Ltd

ISSN: 0885-8624

Source: The Journal of Business and Industrial Marketing, Vol.29, Iss.4, 2014-04, pp. : 344-352

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