Word-of-mouth rhetorics in social media talk

By Toder-Alon Anat   Brunel Frédéric F.   Fournier Susan  

Journal of Marketing Communications, Vol. 20, Iss. 1-2, 2014-03 ,pp. : 42-64

Routledge Ltd

Access to resources Recommend Favorite

Industrial buyers' use of references, word-of-mouth and reputation in complex buying situation

By Aarikka-Stenroos Leena   Makkonen Hannu Sakari  

The Journal of Business and Industrial Marketing, Vol. 29, Iss. 4, 2014-04 ,pp. : 344-352

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Word-of-mouth communication in the service marketplace

By Mangold W Glynn   Miller Fred   Brockway Gary R  

Journal of Services Marketing, Vol. 13, Iss. 1, 1999-01 ,pp. : 73-89

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Electronic Word-of-Mouth Versus Interpersonal Word-of-Mouth: Are All Forms of Word-of-Mouth Equally Influential?

By Meuter Matthew L.  

Services Marketing Quarterly, Vol. 34, Iss. 3, 2013-07 ,pp. : 240-256

Routledge Ltd

Access to resources Recommend Favorite

Service recovery attributions and word-of-mouth intentions

By Swanson Scott R   Kelley Scott W  

European Journal of Marketing, Vol. 35, Iss. 1-2, 2001-02 ,pp. : 194-211

Emerald Group Publishing Ltd

Access to resources Recommend Favorite