Related content

Customers' comparative loyalty to retail and manufacturer brands

By Broyles S. Allen   Ross Robert H.   Davis Donna   Leingpibul Thaweephan  

Journal of Product and Brand Management, Vol. 20, Iss. 3, 2011-05 ,pp. : 205-215

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The strategic role of retail brands in British grocery retailing

By Burt Steve  

European Journal of Marketing, Vol. 34, Iss. 8, 2000-08 ,pp. : 875-890

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Price-Quality and Market Share of Consumer Goods in Spain: Retail Brands and Manufacturer Brands

By Medina Oscar   Méndez José Luis   Rubio Natalia  

The International Review of Retail, Distribution and Consumer Research, Vol. 14, Iss. 2, 2004-04 ,pp. : 199-222

Routledge Ltd

Access to resources Recommend Favorite

The benefits of manufacturer brands to retailers

By Glynn Mark S.   Brodie Roderick J.   Motion Judy  

European Journal of Marketing, Vol. 46, Iss. 9, 2012-09 ,pp. : 1127-1149

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The Buying of Private Brands and Manufacturer Brands in Grocery Retailing: A Comparative Study of Buying Processes in the UK, Sweden and Italy

By Johansson Ulf   Burt Steve  

Journal of Marketing Management, Vol. 20, Iss. 7-8, 2004-08 ,pp. : 799-824

Routledge Ltd

Access to resources Recommend Favorite