Introducing customer blind spots: a cognitive approach on noncustomers

Author: Ben Slimane Karim   Chaney Damien   Mbengue Ababacar  

Publisher: Routledge Ltd

ISSN: 1466-4488

Source: Journal of Strategic Marketing, Vol.22, Iss.2, 2014-02, pp. : 135-148

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next