The effect of product category on consumer brand relationships

Author： Fetscherin Marc   Boulanger Michèle   Filho Cid Gonçalves   Souki Gustavo Quiroga  

Publisher： Emerald Group Publishing Ltd

ISSN： 1061-0421

Source： Journal of Product and Brand Management, Vol.23, Iss.2, 2014-04, pp. : 78-89

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