The road back to relevance: How to put marketing (and marketing scholars) back on the Top Managements' agendas

Author: Klaus Philipp   Edvardsson Bo  

Publisher: Emerald Group Publishing Ltd

ISSN: 1757-5818

Source: Journal of Service Management, Vol.25, Iss.2, 2014-04, pp. : 166-170

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next