The cumulative effect of satisfaction with discrete transactions on share of wallet

Author： Keiningham Timothy L.   Aksoy Lerzan   Malthouse Edward C.   Lariviere Bart   Buoye Alexander  

Publisher： Emerald Group Publishing Ltd

ISSN： 1757-5818

Source： Journal of Service Management, Vol.25, Iss.3, 2014-06, pp. : 310-333

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