Learning from socially driven service innovation in emerging economies

Author: ReynosoJavierService Management Research and Education   Tecnológico de Monterrey   EGADE Business School   San Pedro Garza Garcia   Mexico   KandampullyJayDepartment of Human Sciences   The Ohio State University   Columbus   Ohio   USA   FanXiuchengDepartment of Marketing   Fudan University   Shanghai   China   PauloseHannaDepartment of Human Sciences   The Ohio State University   Columbus   Ohio   USA  

Publisher: Emerald Group Publishing Ltd

E-ISSN: 1757-5826|26|1|156-176

ISSN: 1757-5818

Source: Journal of Service Management, Vol.26, Iss.1, 2015-03, pp. : 156-176

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