Author： KeininghamTimothy LeeIpsos Loyalty Parsippany New Jersey USA CooilBruceGraduate School of Management Vanderbilt University Nashville Tennessee USA MalthouseEdward CDepartment of Integrated Marketing Communication Northwestern University Evanston Illinois USA LariviereBartCenter for Service Intelligence Ghent University Ghent Belgium BuoyeAlexanderSchools of Business Fordham University Bronx New York USA AksoyLerzanMarketing Department Fordham University New York De KeyserArneDepartment of Management Innovation and Entrepreneurship Ghent University Ghent Belgium
Publisher： Emerald Group Publishing Ltd
E-ISSN： 1757-5826|26|1|2-43
ISSN： 1757-5818
Source： Journal of Service Management, Vol.26, Iss.1, 2015-03, pp. : 2-43
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