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Perceptions are relative

By KeininghamTimothy LeeIpsos Loyalty, Parsippany, New Jersey, USA, CooilBruceGraduate School of Management, Vanderbilt University, Nashville, Tennessee, USA, MalthouseEdward CDepartment of Integrated Marketing Communication, Northwestern University, Evanston, Illinois, USA, LariviereBartCenter for Service Intelligence, Ghent University, Ghent, Belgium, BuoyeAlexanderSchools of Business, Fordham University, Bronx, New York, USA, AksoyLerzanMarketing Department, Fordham University, New York, De KeyserArneDepartment of Management, Innovation and Entrepreneurship, Ghent University, Ghent, Belgium in (2015)

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Adoption of technology-based services: the role of customers’ willingness to co-create

By HeidenreichSvenFaculty of Law and Economics, Saarland University, Saarbrücken, Germany, HandrichMatthiasDepartment of Innovation Management in (2015)

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Patient value co-creation in online health communities

By ZhaoJingDepartment of Marketing and Tourism Management, Wuhan University, Wuhan, China, WangTaoDepartment of Marketing and Tourism Management, Wuhan University, Wuhan, China, FanXiuchengDepartment of Marketing, Fudan University, Shanghai, China in (2015)

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Resource configurations for services success in manufacturing companies

By RaddatsChrisSchool of Management, University of Liverpool, Liverpool, UK, BurtonJamieManchester Business School, University of Manchester, Manchester, UK, AshmanRachelSchool of Management, University of Liverpool, Liverpool, UK in (2015)

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Switching experience, customer satisfaction, and switching costs in the ICT industry

By MatzlerKurtDepartment of Strategic Management, Marketing and Tourism, University of Innsbruck, Innsbruck, Austria, StroblAndreasDepartment of Strategic Management and Marketing, University of Innsbruck, Innsbruck, Austria, ThurnerNorbertDepartment of Strategic Management and Marketing, University of Innsbruck, Innsbruck, Austria, FüllerJohannDepartment of Strategic Management and Marketing, University of Innsbruck, Innsbruck, Austria in (2015)

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Service role and outcome as moderators in intercultural service encounters

By SharmaPiyushSchool of Marketing, Curtin Business School, Curtin University, Bentley, Australia, TamJackie L.M.Department of Management and Marketing, Hong Kong Polytechnic University, Kowloon, Hong Kong, KimNamwoonDepartment of Management and Marketing, Hong Kong Polytechnic University, Kowloon, Hong Kong in (2015)

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Learning from socially driven service innovation in emerging economies

By ReynosoJavierService Management Research and Education, Tecnológico de Monterrey, EGADE Business School, San Pedro Garza Garcia, Mexico, KandampullyJayDepartment of Human Sciences, The Ohio State University, Columbus, Ohio, USA, FanXiuchengDepartment of Marketing, Fudan University, Shanghai, China, PauloseHannaDepartment of Human Sciences, The Ohio State University, Columbus, Ohio, USA in (2015)

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