The negative effect of team’s prior experience and technological turbulence on new service development projects with customer involvement

Author： Carbonell Pilar Escudero Ana Isabel Rodriguez

Publisher： Emerald Group Publishing Ltd

E-ISSN： 1758-7123|49|3-4|278-301

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.49, Iss.3-4, 2015-04, pp. : 278-301

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