The role of the fit construct and sponsorship portfolio size for event sponsorship success

E-ISSN： 1758-7123|49|5-6|874-893

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.49, Iss.5-6, 2015-05, pp. : 874-893

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Event sponsorship as a value creating strategy for brands

By Papadimitriou Dimitra Apostolopoulou Artemisia Dounis Theofanis

Journal of Product and Brand Management, Vol. 17, Iss. 4, 2008-07 ,pp. : 212-222

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

A model of image creation and image transfer in event sponsorship

By Gwinner Kevin

International Marketing Review, Vol. 14, Iss. 3, 1997-03 ,pp. : 145-158

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The impact of title event sponsorship announcements on shareholder wealth

By Clark John

Marketing Letters, Vol. 20, Iss. 2, 2009-06 ,pp. : 169-182

Springer Publishing Company

Access to resources Recommend Favorite

Linking place, mega-event and sponsorship evaluations

By Nadeau John O'Reilly Norm Heslop Louise A.

Journal of Product and Brand Management, Vol. 22, Iss. 2, 2013-04 ,pp. : 129-141

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Commercial Sponsorship

By Meenaghan John A.

European Journal of Marketing, Vol. 17, Iss. 7, 1993-12 ,pp. : 5-73

Emerald Group Publishing Ltd

Access to resources Recommend Favorite