From store brands to store brandscapes: the emergence of a time and money saving heuristic

Author： Collins Alan M   Cronin James Martin   Burt Steve   George Richard J.  

Publisher： Emerald Group Publishing Ltd

E-ISSN： 1758-7123|49|5-6|894-918

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.49, Iss.5-6, 2015-05, pp. : 894-918

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