ASSESSING CONSUMER PREFERENCES FOR RIB-EYE STEAK CHARACTERISTICS USING CONFOUNDED FACTORIAL CONJOINT CHOICE EXPERIMENTS

Author： YONG CHIN KHIAN   ESKRIDGE KENT M.   CALKINS CHRIS R.   UMBERGER WENDY J.  

Publisher： Blackwell Publishing

ISSN： 1046-0756

Source： Journal of Muscle Foods, Vol.21, Iss.2, 2010-04, pp. : 224-242

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