The Relation Between Brand-name Linguistic Characteristics and Brand-name Memory

Author： Lowrey Tina M.   Shrum L. J.   Dubitsky Tony M.  

Publisher： M. E. Sharpe Inc

ISSN： 0091-3367

Source： Journal of Advertising, Vol.32, Iss.3, 2003-10, pp. : 7-17

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