Firing Advertising Agencies - Possible Reasons and Managerial Implications

Author: Kulkarni Mukund S.   Vora Premal P.   Brown Terence A.  

Publisher: M. E. Sharpe Inc

ISSN: 0091-3367

Source: Journal of Advertising, Vol.32, Iss.3, 2003-10, pp. : 77-86

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