Does Race Matter? Implicit and Explicit Measures of the Effect of the PR Spokesman's Race on Evaluations of Spokesman Source Credibility and Perceptions of a PR Crisis' Severity

Author： Hong Seoyeon   Len-Riós Maria E.  

Publisher： Routledge Ltd

E-ISSN： 1532-754X|27|1|63-80

ISSN： 1062-726X

Source： Journal of Public Relations Research, Vol.27, Iss.1, 2015-01, pp. : 63-80

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